Shaping the U.S. Federation of Worker Cooperative's organizational narrative: 

• Reframed the organization's annual reporting to make a strategic impact argument that communicates the organization's value to members, donors, funders and elected officials.

• Introduced the concept of value proposition and helped the team get experience using it.

• Left the organization with a framework for identifying stories that support the organization’s branding and donor fundraising.

Ramped-up storytelling about the movement: We invested in the USFWC's storytelling training and capacity, leading to our creation of a number of short videos featuring worker-owners and worker co-ops. One of them, a video featuring Emma Le of USFWC-member A Slice of New York, was recognized with an IMPACT 2025 film festival award from NCBA CLUSA.

If we are going to change immigration policy, we need to change the conversation about immigration policy. In order to change the conversation, we need shared stories about why immigration system is the way it is, how it hurts us and how we can change it.

This document outlines a shared story members of the LUPE community can use when talking to friends, family, colleagues, decision-makers and the media.

Creating Your Values Compass: Clarifying Your Personal Values and Motivations in Social Justice Organizing

This guided activity helps spokespeople identify the kind of person they want to be despite the pain and discomfort of challenging systems of oppression. I developed it over a period when I was preparing hundreds of people with immigrant backgrounds for press interviews and personal storytelling. Since telling one’s story can trigger residual symptoms of trauma, I needed a practice that supported spokespeople coming into contact with difficult, often overwhelming thoughts and feelings. The resource is based on a form of therapy called Acceptance and Commitment Therapy (ACT).